effective business writing

make your point, make your mark
effective business writing

make your point, make your mark
effective business writing

make your point, make your mark
effective business writing

make your point, make your mark
Learn the writing techniques that the professionals use

A one-year subscription to this engaging, interactive online course

Learn at your own pace, any time, anywhere, on your pc, laptop, tablet or phone

Learn how to get your ideas across first time, every time

Learn from, and work on, examples of 'real world' business writing



Who's it for?
The course is for anyone who has to write at work, so that's almost everyone.


Managers, professionals, graduates, students, interns and customer service staff will all find the course invaluable.


If you write emails, reports, letters, web pages or proposals this course is for you.



What will I learn?
You'll learn how to write clearly, concisely and accurately, with an engaging, professional style.

You'll learn how to capture your readers' interest straight away, and how to encourage them to keep reading.

You'll learn how to write in 'plain English' so that you can get your message across to your readers, however technical it might be.


How long does it take?
It should take you about eight hours to work through the course, but you'll start learning valuable insights straight away.

We recommend that you work through it in stages, and apply what you learn gradually to your writing.

But you can work at whatever pace suits you, and you have a whole year to revisit the course as often as you want.

Who's it for?
The course is for anyone who has to write at work, so that's almost everyone.


Managers, professionals, graduates, students, interns and customer service staff will all find the course invaluable.


If you write emails, reports, letters, web pages or proposals this course is for you.



What will I learn?
You'll learn how to write clearly, concisely and accurately, with an engaging, professional style.

You'll learn how to capture your readers' interest straight away, and how to encourage them to keep reading.

You'll learn how to write in 'plain English' so that you can get your message across, however technical it might be.


How long does it take?
It should take you about eight hours to work through the course, but you'll start learning valuable insights straight away.

We recommend that you work through it in stages, and apply what you learn gradually to your writing.

But you can work at whatever pace suits you, and you have a whole year to revisit the course as often as you want.

The course is for anyone who has to write at work, so that's almost everyone.


Managers, professionals, graduates, students, interns and customer service staff will all find the course invaluable.


If you write emails, reports, letters, web pages or proposals this course is for you.

You'll learn how to write clearly, concisely and accurately, with an engaging, professional style.


You'll learn how to capture your readers' interest straight away, and how to encourage them to keep reading.


You'll learn how to write in 'plain English' so that you can get your message across to your readers, however technical it might be.

It should take you about eight hours to work through the course, but you'll start learning valuable insights straight away.


We recommend that you work through it in stages, and apply what you learn gradually to your writing.


But you can work at whatever pace suits you, and you have a whole year to revisit the course as often as you want.

Who's it for?
The course is for anyone who has to write at work, so that's almost everyone.


Managers, professionals, graduates, students, interns and customer service staff will all find the course invaluable.


If you write emails, reports, letters, web pages or proposals this course is for you.

What will I learn?
You'll learn how to write clearly, concisely and accurately, with an engaging, professional style.

You'll learn how to capture your readers' interest straight away, and how to encourage them to keep reading.

You'll learn how to write in 'plain English' so that you can get your message across, however technical it might be.

How long does it take?
It should take you about eight hours to work through the course, but you'll start learning valuable insights straight away.

We recommend that you work through it in stages, and apply what you learn gradually to your writing.

But you can work at whatever pace suits you, and you have a whole year to revisit the course as often as you want.

The course content
The course content

• What readers want and need from us

• Where most writers go wrong

• What do we mean by 'plain English'?

• Plain English techniques

• The power of everyday language

• Keeping sentences short and workable

• Being human: connecting with our readers

• Writing 'actively' rather than 'passively'

• Using 'bullet lists'

• Grammar essentials

• Practical punctuation

• Planning for successful communication

• Managing email and writing effective emails

• Planning and writing 'reader-centred' reports

• Writing for the web

• What readers want and need from us

• Where most writers go wrong

• What do we mean by 'plain English'?

• Plain English techniques

• The power of everyday language

• Keeping sentences short and workable

• Being human: connecting with our readers

• Writing 'actively' rather than 'passively'

• Using 'bullet lists'

• Grammar essentials

• Practical punctuation

• Planning for successful communication

• Managing email and writing effective emails

• Planning and writing 'reader-centred' reports

• Writing for the web

And practice exercises on:

• Using everyday language

• Keeping sentences short

• Making our writing human

• Writing 'actively'

• Using 'bullet lists'

Plus these bonus items:

• a plain English phrase book

The 7 big mistakes writers make

117 easy plain English tips

• Grammar and punctuation guide

How to manage email

12 ways to beat writer's block

• What readers want and need from us

• Where most writers go wrong

• What do we mean by 'plain English'?

• Plain English techniques

• The power of everyday language

• Keeping sentences short and workable

• Being human: connecting with our readers

• Writing 'actively' rather than 'passively'

• Using 'bullet lists'

• Grammar essentials

• Practical punctuation

• Planning for successful communication

• Managing email and writing effective emails

• Planning and writing 'reader-centred' reports

• Writing for the web

And practice exercises on:

• Using everyday language

• Keeping sentences short

• Making our writing human

• Writing 'actively' rather than 'passively'

• Using 'bullet lists'

Plus these bonus items:

• an online plain English phrase book

• report: The 7 big mistakes most writers make

• e-booklet: 117 easy plain English tips

• e-booklet: Grammar and punctuation guide

How to manage email successfully (.pdf)

12 ways to beat writer's block (.pdf)

How is Effective business writing different from other courses?

Many online courses have you watching endless videos . . .

. . . and then they simply 'test' your learning with multiple-choice questions.

This course is fully interactive, with quizzes, mini-tests and exercises so that you can practise what you have learnt and improve your skills as you work through the course. You get to work on and improve real examples of business writing. To quote one of our recent delegates:

"The course sets out the principles in a series of straightforward modules. At the end of each, you are given opportunities to practise what you have learnt. This is key: it's through [practising] that you begin to see significant improvements in your writing.

"How has my writing improved since doing the course? It has become a lot tighter and easier to read. And it takes me less time to write. I now have the confidence to take on most types of writing."

In other words, this is a course that helps you change the way you write. The aim of business writing is to make things happen. Are you ready to make things happen in your organisation?
Easy and engaging to use . . . try these short extracts

It couldn't be easier to use the course. Each lesson is basically a web page that you scroll down as you work through it. There are no tedious videos to watch, just valuable insights and information – presented in an engaging and interactive way. These short extracts should give you a flavour of the course. Tap on or click any of the images to look at that sample.
See a preview of the 'welcome to the course' section, including the course programme
This extract from the course comes from the lesson 'Planning and organising information'
This is one of many short exercises that you'll encounter throughout the course, designed to help you practise your new-found skills and knowledge straightaway
This extract from the course is a sample of the 'plain English phrase book' that comes free with the course
This extract from the course is one of around 30 longer exercises to help you practise your skills. This one looks at keeping sentences short
This extract is a typical Q&A session that you'll see near the end of most lessons. These are based on actual questions we often get asked during our classroom courses.
See a preview of the 'welcome to the course' section, including the course programme
This extract from the course comes from the lesson 'Planning and organising information'
This is one of many short exercises that you'll encounter throughout the course, designed to help you practise your new-found skills and knowledge straightaway
This extract from the course is a sample of the 'plain English phrase book' that comes free with the course
This extract from the course is one of around 30 longer exercises to help you practise your skills. This one looks at keeping sentences short
This extract is a typical Q&A session that you'll see near the end of most lessons. These are based on actual questions we often get asked during our classroom courses.
The experience behind the course
At the Word Centre we've spent many years helping organisations communicate more effectively with their customers, potential customers and the wider world.

Since 1996 we've been working with government departments, local councils, banks, building societies, insurance companies, motor manufacturers, law firms, regulators, charities, the UK NHS and many other organisations to help them get their message across. We've run training courses all over the UK and in many other countries: the USA, India, Brazil, France, Germany, Finland, Denmark, South Africa and Australia. We've edited documents for organisations all over the English-speaking world.

We've edited hundreds of documents and worked with thousands of course delegates. We've put all that experience into this course.

So you'll see that the course is based on practical experience. We know what works and what doesn't. The course will show you how to plan and write documents that are clear, concise and user friendly, and we'll make sure you get plenty of opportunities to try out and practise your new-found skills.
Pricing

We've worked hard to make the course as affordable as possible. There are discounts for students and academic bodies, and for organisations wanting to train a number of their people.

What's more, we've got great introductory offers for everyone! All prices are for a one-year subscription to the course, and you can revisit it as many times as you want.

Refunds: we want you to be completely happy with your purchase. If you're not satisfied with any aspect of the course please let us know. We'll do our best to put the problem right, but will refund your payment in full if you are still not happy.
For individuals
usually £97
Special introductory offer – £65 for a one-year subscription

You can pay securely by PayPal or credit card, or we can invoice your organisation
For students
£45
We will email a link and a discount code to your student email address

You can then pay securely by PayPal or credit card, using our UK-based secure server
Organisations and colleges
from £30 per person
Tell us how many people you want to train and we'll get back to you with a firm quote

We'll send you an invoice (terms: 30 days)
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